Long gone are the days when brands could target a single audience with one message. Today, celebrating diversity and embracing inclusion isn’t a trend, but an imperative.

EADEM launched in over 260 Sephora stores nationwide. Instead of relying solely on paid social media tactics, the brand founders, Marie and Alice decided to embark on a more nostalgic approach: a golden ticket giveaway.

Indie beauty and lifestyle brands that used to rely on Instagram and TikTok influencers to promote their products are now hiring traditional sales reps to drive sales at retailers like Sephora and Ulta, now that stores are finally seeing an uptick in foot traffic.

During economic downturns consumers are more mindful of their spending habits; setting financial restrictions to reduce their bills and reset their budget.

On Thursday, March 23rd, TikTok CEO Shou Zi Chew sat before Congress to discuss the impact and implications of his growing social media app.

As the traditional media business model of selling ads has become less lucrative, publishers have sought alternative ways to generate revenue.

A recent study done by Unilever shows that influencers have the single largest impact on consumer sustainability decisions, ahead of TV documentaries, news articles and even government campaigns.

Deinfluencing, the latest viral TikTok trend, involves users sharing what products influencers didn’t like and suggesting alternatives.

For decades the Super Bowl has served as advertisings biggest night of the year. But according to new reports, social media marketing has increasingly become a more powerful awareness driver during the game.

A shift is happening, particularly amongst beauty brands who have primarily dominated digital-first platforms like TikTok and Instagram. From E.l.f Cosmetics to Fenty Beauty, many brands have turned to the third most-watched television program of all time, Super Bowl LVII, to create buzz.

‘Clean’ products have been a driving force in beauty for years. But now, many are inspecting the ingredient list with extreme diligence and the result has caused a wide-spread of confusion.

Estée Lauder and e.l.f. Beauty's outlook for 2023 couldn't look more different: Lauder reduced its fiscal year forecasted sales in November and on the same day, e.l.f. raised its outlook.

Instagram’s adding more ways for users to control their in-app experience, with new tools that better enable you to take a break from the app, and options to manage what you’re shown in content recommendations.

Meta continues to wear the crown as most downloaded and engaged app overall. However, BeReal, the popular 'anti-Instagram' app, is a close competitor.

ChatGPT is part of the newest generation of artificial intelligence systems that can converse, generate readable, English language text on demand - all for free.

Based on its internal insight, TikTok has published its 2023 ‘What’s Next’ report, which looks at the key shifts that TikTok’s seeing in social and cultural sentiments and what it can mean for TikTok user behavior.

Lensa AI is an open-source artificial intelligence tool that creates artistic stylized portraits from 10-20 selfies - all for $3.99.

Social media is changing every day but one thing that seems to hold true is the power of video, particularly when it comes to influencing and selling products. 

The theme of this year’s holiday season, so far, appears to be discounts and promotions. 65 percent of consumers surveyed plan to spend more time looking for discounts than shopping this season.