3 Ways To Use Clubhouse For Your Beauty Brand

Clubhhouse is social media app that lets people gather in audio chat rooms to discuss various topics.

The app launched one year ago, and is now valued at 1 billion dollars. In January 2021 alone, Clubhouse has been downloaded 2.3 billion times. 

But with decreasing downloads, many people are now asking: Is Clubhouse still worth the hype?

Today, we are sharing the top 3 ways you can include Clubhouse in your marketing/communication plan BEFORE the hype dies down.

Tip 1: Find People, Conversations and Clubs

Follow speakers, conversations and clubs that are relevant to your business. Some of our favorite clubs to follow are: The Beauty Room, Beauty Headlines, and Womxn In Business.

Tip 2: Give Your Brand A Voice

The great thing about Clubhouse is that you can put a an actual voice to your brand name. In addition to club sorted by interests, users can come together to discuss topics that matter most to them. Make sure to request to speak in relevant Rooms to add value to the conversation. Don’t forget to use your bio to tell more of your brand story, background, and interests.

Tip 3: Build Authentic Relationships

Connect with relevant speakers and attendees outside of Clubhouse rooms, to build more of an authentic relationship. Don’t forget to host your own room with your relevant connections to build and grow each others audiences.

How are you leveraging Clubhouse in your marketing and communications strategy?