The 2020 Holiday Survival Guide Every Business Needs For A Successful Season
In October we released the marketing plan every business owner needs for a successful Holiday season.
Although the free guide will never be published again, here is a sneak peek inside.
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COVID -19 has changed buying patterns, and consumers will purchase earlier online than years prior. This year, it is important to begin holiday planning early to ensure your content is seen and deliveries arrive on time. Begin by identifying the major events you want to participate in such as:
Black Friday (11/27)
Small Business Saturday (11/28)
Cyber Monday (11/30)
Giving Tuesday (12/1)
BUILD AWARENESS
Next, It is important for people to become familiar with your brand and know what you have to offer prior to running any sales promotion. You can use this opportunity to scale your content across relevant platforms, reach new users, and make them aware of your brand.
Start by researching your key audience. Think about what social media or online platform they index highest on. Then, develop content that grabs their attention and motivates them to engage with you.
For example:
Produce high quality visuals of your product or service to break through the cluttered marketplace and attract your key audience(s). Tight on budget? Canva has great visual options and templates to choose from.
Use relevant hashtags to reach more users who might be interested in your offerings. The Instagram Hashtag Generator makes it easy to identify relevant hashtags based on a keyword, link or photo.
SPARK INTEREST
Now that your audience(s) are aware of your product or service, think about how you can generate more interest. For this to work, it is important to connect with your key audience(s) on an emotional level.
Remember: when sparking interest, your goal is not to reach everyone with your message (as you will do when generating brand awareness). Rather, it is to connect with the people who are most likely to purchase from you.
For example:
Promote relevant customer reviews to spark interest and build brand trust.
Gain relevant media coverage or influencer endorsements to build credibility.
For more tools, resources or advice, email: hello@megandmunro.com.