This Week In Marketing: Instagram Releases New Focus & More

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Instagram's Chief Outlines the Key Areas of Focus for the App in 2022

Throughout 2021, we saw Instagram copy virtually everything that TikTok has to offer, and according to Instagram chief Adam Mosseri, you can expect even more of the same in 2022.

What do businesses need to know?

In a recent video post, Mosseri says that Instagram will be focused on two key themes in 2022 – ‘Video and Control’.

Mosseri reports that Reels will remain the key focus as Instagram works to consolidate all video formats around Reels. The video-sharing app will also focus heavily on transparency, messaging, and creators.

Watch the full video here!

Credit: Social Media Today