This Week in Marketing: KeKe Palmer Launches KeyTV

TikTok Adds Photo Mode for Still Images, Longer Video Captions

TikTok's Photo Mode allows you to share carousel posts of still images that automatically display one after another. You can add music to soundtrack the images, which viewers can swipe through at their own pace.

What do businesses need to know?

Photo Mode looks exactly like Instagram, with users able to post carousels of still images that users can scroll through in the app. TikTok’s also added some new editing tools to make it easier to refine your clips before posting. This new mode can serve as a way for brands and content creators to maintain engagement by posting photo content in lieu of videos which may take more time to create and edit.

In Other News..

Keke Palmer is an actor, singer and performer — and now she may be on her way to becoming a media mogul. Palmer announced on her social media platforms last week that she’s launching a digital network. 

What do businesses need to know?

Palmer's hope is to spotlight a new generation of creators. In the video on KeyTV’s Youtube page, Palmer calls for more production designers, sound mixers, key grips and other production staff roles that she said grants creative power. While not the first digital media network owned by a black celebrity, KeyTV is a great opportunity for those looking to make their mark on the media industry. 

Whether you’ve been implementing growth marketing for a while or are new to the practice, you want to succeed. But to achieve success with growth marketing, you must be willing to learn from failure.

What do businesses need to know?

Growth marketers approach their strategies and tactics like scientists. Data and observation fuel a hypothesis, which gets tested to determine what holds water and what doesn’t. Forbes outlines four ways to meet and crush your growth marketing goals.

Source: CNBC “Keke Palmer is launching KeyTV, a digital platform ‘spotlighting a new generation of creators’”, Social Media Today, “TikTok Adds Photo Mode for Still Images, Longer Video Captions”, Forbes “4 Ways To Crush Your Growth Marketing Goals:”