7 Tips For Increasing Brand Awareness

According to Small Business Trends, making money is listed as the top concern for many business owners. However, if your ideal customer does not know who you are, how can you make more sales? Many business owners spend too much time focusing on bottom-funnel marketing activities (i.e., purchases), that they forget to establish trust and credibility through brand awareness.

Brand awareness is a term used to describe how familiar your target audience is with your brand and how well they recognize it. According to HubSpot, brand’s with high brand awareness are also referred to as ‘buzzworthy’ or ‘popular’. Brand awareness is key to promoting a new product, service, and helps distinguish a brand from it’s competition.

While it can be difficult to measure the success of brand awareness, it is incredibly important in your overall marketing goals and business objective. For example, brand awareness helps to foster brand trust, establish credibility, build loyalty, and brand equity (brand value).

Here’s 7 ways you grow your awareness for your business:

1. Public Relations
   The practice of managing and disseminating information from an individual or brand to the public.

2. Influencer Partnerships
   Promoting your products and/or service with relevant influencers with a loyal social media following.

3. Social Media Advertising
   Reaching a particular audience using paid social media advertising.

4. Social Media Posting (Organic)
   Consistent social media activity without paid promotion to build, engage and grow your following.

5. Blogging
   Boost SEO (search engine optimization) by positioning your website as a relevant answer to customers questions through blog postings.

6. Public Speaking (Events)
   Share you message with relevant audience with limited distractions and competition.

7. Brand Collaborations
   Strategic partnership between a brand and another party.