8 Marketing Terms You Need To Know (If You Sell Products Online)

Having a handle on common marketing words is an important aspect of growing any online business. That’s why we decided to round up the top terms that are imperative to anyone who wants to learn more about marketing and/or better manage their marketing initiatives.

Below are the top 8 terms you should know:

1. A/B Testing
   This is the process of comparing two different versions of your advertising, creative or copy to see which one performs better.

2. Affiliate Marketing
   Affiliate marketing is when a publisher and an advertiser join together to market to the consumer.

3. Average Order Value
   The average value a customer spends in one visit.

4. Call To Action
   A text, link, image, or button that encourages a user (i.e. website visitor, follower) to take action. Some examples of common CTAs include: “Shop Now or “Learn More”.

5. Conversion
   In simple terms, this is the process of “converting” the user to a customer.

6. Event-Triggered Email
   This is an email that is sent to a list of subscribers based on a specific event.

7. Landing Page
   The page which displays after clicking a specific link. This pages revolves around a marketing offer and serves to capture visitor information in exchange for a valuable offer.

8. Analytics
   Analytics is the discovery of meaningful patterns in data from your marketing initiatives. Analytics helps you to identify trends and develop actionable insights that inform future marketing initiatives.