This Week In Marketing: Instagram Shares New Overviews of Their Key Ranking Factors
If you're a small business owner, then you know that marketing can be tough. It seems like everyone is competing for attention, and it's hard to stand out from the crowd.
What do businesses need to know?
This week, Entrepreneur.com shares the common pitfalls small businesses make in their marketing and the top strategies that work long-term. A few strategies highlighted include:
Knowing how to target your audience
Leveraging cold email marketing
Using influencers to build awareness
Connecting with local businesses
Offering incentives and discounts
In other news, Instagram just published an up-to-date overview of various elements that it factors in when deciding how to rank your posts, Stories and Reels in the feed. Keep these elements in mind as you go about building your platform strategy. According to Social Media Today some key elements of why posts rank high in the feed include:
Information about the post
This signals how popular a post is (think how many people have liked it, how long the video is, the location, etc.).Information about the person who posted
This signals how interesting the person who is posting might be to you (think how many times people have interacted with that person in the past few weeks).Your activity
This gives Instagram a sense of how interested you are generally in seeing posts from a particular person (think about how many posts you’ve liked).
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