Marketing vs Public Relations: What’s The Difference?

Marketing and public relations are frequently used interchangeably, even more so now. It’s most likely because the ever-evolving social media space has challenged their conventional goals by tackling relationship-building and product promotion simultaneously. However, there are three key distinctions that set them apart: their objective, target audience, and strategy.

 Whether you are new to either field or simply want to understand how they differ, keep reading to learn more about the two most talked about and often confusing areas of business. 

Marketing

Marketing is the act of promoting or selling products or services. It targets current and potential customers with paid placements and encourages people to make purchases at the moment. 

Some examples of marketing include branding, market research, and traditional and social media advertising. 

Public Relations

Public relations, also known as PR, help businesses, services, and/or individuals build a positive reputation. PR is exclusively organic, depending on unpaid placements, and focuses on strengthening the public's trust and credibility over the long term.

 Some examples of PR include news, press, public appearances, and other forms of non-paid communication.

 In short, marketing aims to drive sales and increase revenue, while PR aims to build brand equity (social value) and a positive image. Nevertheless, both fields are integral to a company’s success and work together to drive awareness, sell products, and generate excitement around a brand.

 Still have questions? Send an email to hello@megandmunro.com.

- Valeria Vargas Zayas