CosmoProf 2022: Everything You Need To Know From The Event
Last week, I had the pleasure of attending Cosmoprof North America Las Vegas. If you don’t already know, Cosmoprof North America also known as CPNA is the leading business-to-business beauty exhibition in the Americas. Many businesses, founders, and brands within the beauty industry (from haircare to skincare, makeup and even packaging) come together to network, forge new relationships and partnership opportunities. I learned that many brands abroad take this opportunity to formally introduce their business to America, with hopes of expanding and selling within the states.
From seminars to workshops to press and retail meet and greets, Cosmoprof truly had it all. So today, I wanted to round up my top 3 learning lessons and key takeaways I gathered from attending my first Cosmoprof. And if you’re a budding beauty brand or startup founder within the beauty space, I recommend attending 2023 CPNA.
1. Plan for all three days
I underestimated the magnitude and complexity of Cosmoprof. Since it was my first time there (and I was not exhibiting), I initially planned to attend 1-2 days of the event. However, once I walked into the Vegas Convention Center, I knew I would need more time to explore. I would recommend attending Cosmoprof for all three days, it will give you just enough time to see all there is to see while not having to rush.
The event was organized into two show floors – Cosmoprof North America (finished products/brands) and Cosmopack North America (supply chain, raw materials, manufacturers and packaging). Needless to say, that I did not make it to the second floor.
2. Stay close to the convention
Vegas is in the desert – so it goes without saying that mid-July literally feels like you are in a Sauna. Cosmoprof does a great job at listing the hotels nearby, many of which have shuttles (or in my case, $3 Tesla’s) to take you to and from the event. Since I was still working during the trip, staying close to the convention center gave me more flexibility on when I can go and leave.
3. Network, network, network
Cosmoprof is a powerful platform for key industry entities and beauty associations. It is the perfect event to discover unique brand launches, test new products, and form key relationships with industry professionals and retailers. While you’re there, definitely take the time to network with the people and brands around you.
Did you attend Cosmoprof 2022? Send us an email to hello@megandmunro.com, we’d love to hear from you!
-Allyssa Munro