This Week In Marketing: Instagram Publishes New Guide For Small Businesses and more

Instagram has published a new guide for SMBs (small and medium-sized businesses), which provides an overview of some key Instagram marketing tips, as advised by business owners who've used the platform to drive success.

What do businesses need to know?

Instagram has put together a simple overview of various functions and tips that you can use to boost your brand presence in the app. The platform has tapped Natalia Camargo of the eyewear brand Estilo 4 olho and Trinity Mouzon Wofford, the CEO of Brooklyn-based health and beauty brand Golde, just to name a few.

The 8-page overview is split into three elements, with the first being ‘Drive Awareness and Build Community’. Other elements include ‘Get Your Next Customer.,’ which outlines some basic notes on acquisition, and ‘Exciting Customers and Increasing Sales’ through your IG presence.

You can download the full guide here.

In other news…

YouTube is steadily making moves into the world of podcasts, with a new leaked pitch deck providing more insight into the platform’s plans. Podcasters would be able to feed their audio shows, with YouTube offering audio ads, analytics, and more to help them showcase their audio offerings.

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