10 PR Terms You Need To Know (If You Sell Products Online)
Understanding key PR terms is important to growing your awareness, building credibility and increasing brand equity. Today, we are rounding up the top 10 PR terms all small businesses and startups should know, especially if they sell products online.
Below are the top 8 terms you should know:
Boilerplate
A brief and concise company description of what a company is and what it does. It often appears at the end of a press release.Content Marketing
Content that appears in digital/online material such as videos, blogs, and social media posts that do not directly promote a brand. It is often intended to peak general interest.Coverage, Clips or Hits
A print or online mention in an article, story, blog, newsletter, or podcast about your business (or client). A clip is the coverage copy or hit that is given to clients.Earned Media
Third-party endorsement by the media which mentions your business (or client) event, product, service or initiative. Earned media if often referred to as free media as it is completely separate from paid media such as advertising.Editorial Calendar
Calendars with scheduled content and topics that will be covered at a certain publication or platform for the entire year.Embargo
The sharing of unannounced, relevant information between a PR professional and the media that cannot be published before the agreed-upon date.Media Impressions
The number of people who may have seen an article heard something on the radio/podcast or watched something on television or online.Pitch Angle
A specific focus or emphasis chosen for a story idea that is presented to the media.Press Kit
A set of documents with a wide range of promotional and informative documents. Often contains press releases, face sheets, photos, and other relevant material about your client’s products/service.Round-Up
A story that summarizes and highlights multiple products/services that apply to a specific theme or topic.