This Week In Marketing: New Report Provides Insight into Best Posting Times on Social Media

According to Social Media Today, there’s no one perfect time for all businesses to post to any social app – but, if you’re trying to plan out your strategy, and you’re considering when you should be posting, the annual report from the team at Sprout Social can provide some guidance.

What do businesses need to know?

The best time to post to reach your target audience is based on your unique audience, and their activity within each app. However, there are certain times when people are most engaged and active within each of the major apps.

Sprout says that Mondays at 11 am, Tuesdays and Wednesdays from 10 am to 1 pm, and Thursdays and Fridays between 10 am and 11 am are the best times to post on Instagram.

According to Sprout Social, “there’s more to posting on social media than this quick stat though. Each network saw varying ranges of engagement throughout the week and at remarkably different times. And once industries are factored in, engagement varies even more. So while Tuesdays through Thursdays at 9 or 10 a.m. are generally the best times to post on social, there are a few more factors to consider before you post such has audience, key demographics, age, etc.

You can read the full report here.

In other news…

LinkedIn recently shared a new overview of the brand benefits of adopting sustainability practices in business. According to LinkedIn, Companies that post about sustainability are growing their audience in the app.

Additionally, the report shows that consumer purchase decisions are increasingly being influenced by brands' actions in sustainability. You can read the full report here.

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