This Week In Marketing: Starbucks Enters Web3 and More

Starbucks this week teased plans to enter the web3 space with the launch of a collection of non-fungible tokens (NFTs) later this year. 

What do businesses need to know?

 Those who buy the digital collectibles will gain access to exclusive content and other experiences. 

 Executives on the call explained how NFTs could help Starbucks extend the brand’s concept of the “third place,” a previously announced phrase that signifies a welcoming place between home and work where people can feel a sense of community over coffee.

 Learn more here.

In other news…

TikTok is partnering with established creators to bring business owners a new guide on how to best collaborate with influencers. This can be a great way for entrepreneurs, especially within the beauty and lifestyle industries, who want to increase their awareness on TikTok to level up their marketing efforts on the platform.

 The 25-page guide to working with TikTok creators includes notes on how to connect with creators, the different tools and options at your disposal for campaign creation, and case study examples on how other brands have seen success with their creator partnership efforts.

 Download the full guide here.

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