This Week In Marketing: TikTok Is Coming To TV & More
TikTok, the hugely popular video app with more than 1 billion users, has just announced a new deal to develop a new channel dedicated to curated TikTok videos on TV. According to Tech Crunch, the new app will be called TikTok TV and launch first with Amazon Fire TV, and then Google TV and other Android TV devices, LG Smart TVs and Samsung Smart TV.
So, what do businesses need to know?
In this new deal with Atmosphere, the startup that provides licensed and curated streamed videos, TikTok will be coming to a TV screen near you (think: waiting rooms, restaurants, gyms, etc.).
“TikTok has become a destination for more than a billion people to be entertained, get inspired, and find community,” said Dan Page, Head of Global Business Development, New Screens at TikTok. “By partnering with Atmosphere, we’re excited to make it easy for people to experience TikTok together by bringing the joy and creativity of our platform to new screens, venues, and audiences.”
This deal will provide new exposure potential for TikTok creators and facilitate more opportunities to grow their presence through video.
"Everyone is constantly on the go and on their phones, so we developed a hyper-entertaining streaming TV platform with Atmosphere, which elevates the vibe of any business. This is a win-win for the business and their customers as well as advertisers, who are having a harder time connecting with an unreachable TV audience," said Leo Resig, CEO and co-founder at Atmosphere. "We are thrilled to partner with TikTok and to showcase their brand of extremely engaging content in businesses. We are trailblazing TV entertainment in the 3rd space and having a blast doing it!"
Credit: Tech Crunch and Social Media Today
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