4 Questions To Ask Yourself Before You Start Influencer Marketing
Since social media has reached its peak, brands have begun to lean full swing into using social media platforms to creatively advertise their products or services. One of the main methods many beauty and lifestyle brands use on social media is Influencer Marketing, with 72.5% of U.S marketers using influencer marketing in spaces like Instagram, Facebook, and TikTok. Influencer Marketing, when used strategically, can be a low-risk, high reward tactic that can bring audience awareness to your brand and even generate new sales. But before you start incorporating influencer marketing into your marketing strategy, here are 4 questions you should consider:
What Audience am I Trying to Reach?
Before you start reaching out to influencers, it’s best to first understand who your audience will be. Whether it’s the prestigious upper class, or trendy Gen-Z consumers, understanding who your target demographic is and the type of content they consume will benefit your strategy greatly. Finding both the genre and format of content your audience resonates with will allow you to utilize things like YouTube shorts, Instagram Reels, and newsfeed posts to create content that fit within that style while still being original to your brand voice.
What Influencer Niche Resonates Best With my Audience?
After identifying the type of consumer you want to reach, your next step is to find influencers that fit the mold of what your audience wants. Identify your audience’s interests (things like fashion, beauty, wellness, etc.) and then search for influencers that adopt those interests as their “niche” and post content on those topics regularly.
What is my Monthly Influencer Marketing Budget?
After finding influencers that seem like a good fit for your brand, you must also consider how much of your budget will go towards these influencers. The three levels of influencers when it comes to influencer marketing are Nano-influencers, micro-influencers, and macro influencers. Nano-influencers are the most cost effective but tend to have a smaller following. On the other end of the scale, macro-influencers tend to have large followings but in return are the least cost effective. Free influencer marketing might be successful with small-scale influencers, but most creators with a large following will want to be compensated for their work, so it’s good to have clear spending limits so you can select influencers accordingly.
What are my Goals?
The last thing to do before diving into the world of influencer marketing is identifying what your goals are. There are many goals marketers can have for influencer outreach campaign, with the most common being gaining brand awareness, raising sales, and boosting credibility. Knowing these goals can help craft an outreach strategy that is catered towards these goals and can make it easier to monitor results.
Do you have an influencer marketing strategy in place for your beauty or lifestyle brand this Holiday season and beyond? Email us at hello@megandmunro.com to get started.
Source: Hootsuite “Influencer Marketing Guide”
Written by: Karhianna Joseph