This Week in Marketing: Meta Launches Updated Facebook Feed Format and More
According to Social Media Today, your Facebook feed will be getting an update. It has been reported that this new update could make it easier to find content from friends and family, while also enabling Meta to show you more recommended content. The move shifts the Facebook experience more into line with TikTok, which calls itself an ‘entertainment app’, not a social network.
What do businesses need to know?
Facebook’s main user-interface will now be split into a ‘Home’ feed, which will focus on recommended content to keep you entertained, while you’ll also have a new ‘Feeds’ tab, where you’ll be able to view the latest posts in different categories, including ‘Favorites’, ‘Friends’, ‘Groups’, etc. According to Mark Zuckerberg:
“One of the most requested features for Facebook is to make sure people don’t miss friends’ posts. So today we’re launching a Feeds tab where you can see posts from your friends, groups, Pages and more separately in chronological order. The app will still open to a personalized feed on the Home tab, where our discovery engine will recommend the content we think you’ll care most about. But the Feeds tab will give you a way to customize and control your experience further.”
By the looks of it, Facebook will aim to show you more personalized content from across the app to keep you engaged and view the content you like.
In other news…
According to Marketing Dive, Comcast’s NBCUniversal (NBCU) announced it’s applying its ShoppableTV technology to dating show “Love Island USA, to allow viewers to scan on-screen QR codes and shop products used by contestants all season long. If you did not know, Love Island is a international smash hit and matchmaking show that takes place in a stunning Las Vegas Villa.
While viewers tune into the show, they will also be able to shop content by scanning QR codes. Once scanned, the QR codes will take viewers to shoppable articles on sister platform E! Online that will feature brands like Quay and Yellowpop. Consumers cana also purchase items through NBCUniversal Checkout, part of its One Platform ad tech stack.