This Week In Marketing: TikTok Beats Google In Search

According to Social Media Today, TikTok has become Google's top competitor in web search and discovery. Google’s Senior Vice President Prabhakar Raghavan recently confirmed that the search giant does indeed see TikTok as a risk. 

 What do businesses need to know?

 Studies show, something like almost 40% of young people, when they’re looking for a place for lunch, they don’t go to Google Maps or Search. They go to TikTok or Instagram. Recently, TikTok has begun experimenting with linked keywords in both comments and video descriptions, which take the user to a search page for that keyword when clicked. According to Cloudflare data, TikTok.com has overtaken Google as the most visited domain in the world, so developing a TikTok-centric marketing/SEO strategy can prove to be beneficial. 

 In other news…

LinkedIn continues to add new ways to help creators maximize engagement in the app, this time via a new templates option for posts, which provides a range of text formatting and background options for your LinkedIn updates. Highlights include clickable links to add to your images or videos, customizable backgrounds and fonts, and carousels to mix images and videos to create digestible, swipeable content. 

 What do businesses need to know?

This is an interesting option that will definitely add more variety to newsfeeds. LinkedIn’s focus on customizability will allow you to create fun and visually engaging content with ease. If you want an easy way for text posts to stand out in the Feed and grab your audience’s attention, these Linkedin templates could be just for you. 

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