7 Types of Content To Increase Engagement

It’s important to always seek new creative content to post on social media to help build trust and authority between your beauty or lifestyle brand and your consumers. Planning creative content will not only foster brand trust, but it can also increase brand awareness and engagement.

Creative can come in a variety of forms such as blogs, Reels, videos, newsletters, and more. According to the CCM Group, in order for creative content to be strategic and instrumental in achieving your business goals, it needs to be relevant and focused to the interests of your target audience - all the while striking a balance between professional and personable topics.

If you’re looking for new, creative content ideas to post on Instagram or TikTok, you’re in the right place. Today, we’re rounding up the top 7 types of content to post on the platforms.

1. Behind The Scenes
   Humanize your business by posting behind-the-scenes content. For example: how are your products made?

2. Testimonials
   Show how much your customers love your brand by sharing positive reviews.

3. Explainer Videos
   Explainer video show your audience your products in action (think of it as a live demo).

4. Quotes
   Quotes are shareable and can provide inspiration and drive interest.

5. Announcements
   Share new product or company updates to show how your business is succeeding.

6. Press Coverage
   Share press features from reputable news/media outlets to build brand trust and credibility.

7. User-Generated Content
   Encourage your customers to share their personal videos or content to build awareness and desire.