This Week In Marketing: Elon Musk Acquires Twitter For $44 Billion

Twitter has now confirmed that it has entered into a definitive agreement to be acquired by Elon Musk, which will have massive implications for the future of the platform.

 Musk’s plan, as he’s communicated various times, is to take Twitter private, in order to reduce the platform’s reliance on ads, thereby enabling it to be more open to ‘free speech.'

 It’s impossible to predict what comes next, but you can bet that it’ll be a significant shift in Twitter's strategy. 

 You can learn more about Elon Musk’s plans here. 

In other news…

Instagram recently launched a live test of a new option to pin images on your profile for selected users.

What do businesses need to know? 

Similar to TikTok, some Instagram users can now select a ‘Pin to Your Profile’ option on their IG posts, which enables you to then dock your chosen updates to the top of your post grid on your profile display. 

This new update can provide even more creative capacity and control, which could be of major benefit for Instagram marketers.

Learn about this live test and other new options from Instagram here.

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