Top 5 Influencer Marketing Trends To Watch Spring 2022

What does your influencer marketing strategy say about your beauty or lifestyle brand? Today, we’re rounding up the top influencer marketing trends to watch (and add) to your marketing planning for Spring/Summer 2022.

1. Nano/Micro-Influencers
   On average, influencers with 0-25k followers have higher engagement rates. This means that an Instagram post from a small influencer will likely be seen by a larger percentage of their following.

   What To Do: Partner with nano/micro influencers to increase your reach, without spending a lot of money.

2. Live Shopping
   Live Shopping has become more popular in the U.S. Amazon, Facebook, TikTok and Instagram have developed livestream shopping tools.

   What To Do: Partner with key thought leaders to promote products to their communities on their favorite social platforms to drive sales.”
   

3. Ongoing Partnerships
   Influencers (and brands) are looking for long-term, ongoing projects rather than one off sponsored posts as it takes time to nurture audiences and make a sale.

   What To Do: Look to engage select influencers for a period of time to increase ROI.
   

4. Content Requests
   With the explosion of TikTok, there are more opportunities to test connections and collaborations with influencers beyond Instagram.

   What To Do: Increase reach by partnering with relevant influencers who have already mastered and amassed a following on new platforms.
   

5. Reporting
   Now that brands and influencers are more comfortable working together, expect to plan and track social media metrics to help determine ROI.

   What To Do: Develop KPIs (key performance indicators) prior to any influencer collab then track/analyze the data accordingly.