Twitter has paused its $8/month Blue subscription service, which allowed people to pay for a verification check mark after users were abusing it to impersonate brands and famous people.

The Elon Musk era at Twitter has begun, with Musk’s $44 billion takeover of the company finally closing late Thursday night. Musk wasted no time getting to work, firing several top execs.

Instagram has officially announced its coming ‘Creator Portfolio’ option, which will enable creators to build what’s essentially a media kit-type package.

YouTube’s moving more into line with other social networks with the addition of @handles for channels, which will make it easier to drive traffic to your profile, and promote your channel in the app.

Keke Palmer is an actor, singer and performer — and now she may be on her way to becoming a media mogul. Palmer announced on her social media platforms last week that she’s launching a digital network. 

Instagram is experimenting with a new option that would seemingly enable people to share their latest posts with connections via Direct Message (DM).

Barney’s New York is returning as a brand after filing for bankruptcy. The restored brand will sell beauty and wellness products, including bottled water.

BeReal, also known as the “Anti-Instagram” app, is a social networking app that sends its users random prompts throughout the day that asks them to share a photo of what they’re doing in that moment.

According to Social Media Today, TikTok has become Google's top competitor in web search and discovery. Google’s Senior Vice President Prabhakar Raghavan recently confirmed that the search giant does indeed see TikTok as a risk. 

Since social media has reached its peak, brands have begun to lean full swing into using social media platforms to creatively advertise their products or services. One of the main methods many beauty and lifestyle brands use on social media is Influencer Marketing,

According to Social Media Today, your Facebook feed will be getting an update. It has been reported that this new update could make it easier to find content from friends and family, while also enabling Meta to show you more recommended content.

Cosmoprof North America also known as CPNA is the leading business-to-business beauty exhibition in the Americas. Many businesses, founders, and brands within the beauty industry come together to network, forge new relationships and partnership opportunities.

Marketing and public relations are frequently used interchangeably, even more so now. However, there are three key distinctions that set them apart: their objective, target audience, and strategy.

According to a recent press release, Ulta Beauty (UB), the nation’s largest beauty retailer announced the launch of its retail media network for advertisers.

Oftentimes the success of a company relies heavily on the effectiveness of its Public Relations campaign. A solid public relations campaign can change your business in what feels like overnight.

Starbucks this week teased plans to enter the web3 space with the launch of a collection of non-fungible tokens (NFTs) later this year. Those who buy the digital collectibles will gain access to exclusive content and other experiences. 

It’s 2022 and social media is all about grabbing your audience with visuals. The rise of apps like Instagram, Youtube, and TikTok made us all reliant on eye-catching aesthetics and retaining information in the most attractive way.

Twitter has now confirmed that it has entered into a definitive agreement to be acquired by Elon Musk, which will have massive implications for the future of the platform.

Instagram seems to be an ever-changing app. It can feel like a task to keep up. With the right strategy and tips, you can create brand awareness, engage with your target audience, and overall your marketing goals. Today, we are rounding up the best ways to grow on the social media platform.

According to Social Media Today, there’s no one perfect time for all businesses to post to any social app – but, if you’re trying to plan out your strategy, and you’re considering when you should be posting, this annual report can provide some guidance.